![]() ![]() Working alongside the best Design Manager and User Experience Architect I've come across in my entire career in the Bay, Amy Phillips, we've outlined the visual direction of what would become V2 of the website: (Because anyone can use Tinkercad, as long as they know what a computer is and if you are designing for one group, you are missing all the others.) BETA In this case, the banner was too specific for the “target audience” of the entire world. As soon as you start going through exercises which help you determine who your target audience is, you are doomed from the very beginning. What everyone – including the current leadership – fails to understand is, as a Oscar Wilde once noted, “to define is to limit”. The issue with the initial design laid in specialization. Upon initial examination, the top contains all the required conversion elements: heading, sub-heading, main CTA, video, and a visual:Īlthough this isn't THE first version of Tinkercad, I'm considering it as such since this was the starting point post-acquisition. Case closed! Main bannerīelow is what I started with. In other words: create all the graphics in Tinkercad, and arrange them in Photoshop. THE WORLD, people! OK? It doesn't need to be degraded to other graphical means of representation outside of app's existing design! …If only said people used the app and their creativity to create in-app presentation art. It is the single most recognizable app in the world. Get out of your comfort zone, and do the world a favor – find your own niche s omething you can't live without. The entire team should be comprised of hardcore 'makers', who use the app on daily basis… People who dream it! Not the ones with no ideas who hire other, ‘ no-idea’ people. ![]() …And I'm not talking about setting up user groups to try and figure out a bunch of good-for-nothing, common-sense-type of information. ![]() In this case you really do have to ‘ know your audience’. ( Marketing 101, really…) Key Visuals/MarketingĪll of the designers and marketers that came before and after me (besides whoever created the BETA index page), for some reason always tried to invent creative ways to represent the app, without realizing that the app markets itself. Pattern is quite obvious here: move away from feature-based marketing and towards benefit-based marketing has proven (in this and every case) to more than double the conversion rate. ![]()
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